The Diversity Council Australia today released a report on Inclusion@Work Index 2017-2018 in partnership with Suncorp, further proving that workplace inclusion and cultural diversity deliver tangible benefits for Australian business, employers and employees.
Austrade’s 2017 Tourism Forecast has revealed the changing nature of Australia’s Tourism Market. The data has shown that alongside a general expansion of the industry, broad trends in the decline of traditional markets such as the UK and New Zealand in favour of Asian markets such as China and India will continue into the near future. These statistics raise questions over the cultural competency and readiness of Australian businesses to adapt to these changing conditions and demonstrates the fundamental importance of multicultural communication and engagement.
The forecast shows that by 2018, China will overtake New Zealand as the main country of origin for tourists as well as the largest source of revenue for tourism. Currently 1.3 million tourists from China visit Australia, and this number is expected to increase to 3.9 million by 2027 meaning that a quarter of all tourists will be from China by this time.
Tourism is an all-encompassing market which includes all the services that tourists interact with when they come to Australia. From obvious industries such as the hotel industry down to the transportation and retail industries, almost all businesses stand to benefit from improving their multicultural communication and engagement approaches.
Diversity doesn’t just come from overseas however. Australian society itself is becoming a more diverse and multicultural place and the benefits businesses stand to gain from improving their engagement with tourists is also true in relation to their ability to engage with Australia’s domestic multicultural markets.
Cultural Perspectives has been at the forefront of helping organisations expand their scope by reaching multicultural groups. Cultural Perspectives was able to set into action the Sydney Swans’ vision to engage and share Australia’s national game with the Sydney Chinese community. Cultural Perspectives coordinated an approach which centered on media engagement to bring exposure of the game to the community. The results were highly successful and established a strong relationship of ongoing contact and engagement between the Swans and representatives of the Chinese media.
Australia’s increasing multicultural diversity alongside the projected trend of Asian importance to the Australian Tourism Industry in the near future, means that cultural competency and multicultural engagement has never been more necessary for businesses to reach a diverse array of communities.
The annual Lavazza Italian Film Festival will be hosted in Sydney from the 12th of September to the 8th of October. Palace Cinemas across Australia will be screening the best of contemporary Italian films as part of the Festival. Previous years have drawn close to 86, 500 people with attendance growing every year, serving as a testament to the film festival’s success.
The Italian Film Festival was found in 2000 by Antonio Zeccola, who set out to create an opportunity to celebrate Italian film and fix the fact that there were no film festivals in Australia dedicated to Italian cinema. Starting out in Sydney and Melbourne, the festival soon expanded nation-wide and was met with resounding success. Alongside Italian film, the Festival is also an opportunity to celebrate Italian language and culture to an ever-growing audience.
This year’s Festival Ambassador is Italian-Australian actress Greta Scacchi who has gained international recognition for her film career which began in 1982. Her 1996 portrayal of Empress Alexandra in television film, Rasputin: Dark Servant of Destiny earned her an Emmy Award, whilst her 1999 portrayal of an Italian-Australian single mother in the Australian film Looking for Alibrandi earned her the AFI award for Best Supporting Actress.
This year’s Film Festival is unique as it introduces the inaugural Bulgari Critics’ Choice Award. The jury panel for the Award includes many professional cinema and film critics from Australia and Italy alongside an international guest star.
The six films which are in the running for the inaugural award are, At War For Love; Fortunate; I Was A Dreamer; Indivisible; Pure Hearts and Sicilian Ghost Story. They will premiere across Australia at the festival and showcase the diversity of contemporary Italian film.
The Film Festival will also hold several special events which alongside special screenings include after parties, cheese tastings, Italian music and other activities to complement the film experience and is sure to once again be a success.
The 2016 census provided by the Bureau of Statistic has revealed the multicultural makeup of Sydney’s suburbs. The data has shown that there is no Sydney suburb where no-one is born overseas save for Wheeny Creek: a suburb 86 kilometres north-west of the Sydney CBD with a population of only 21. [Read more…] about Mapping Sydney’s Multiculturalism