The Scanlon Foundation has released the 2017 Mapping Social Cohesion survey results that confirms a high level of support for multiculturalism in Australia, with 83-86% of the respondents agreeing that multiculturalism has been good for Australia.
Multicultural NSW announced the winners of the 2017 Australian Multicultural Marketing Awards at the Sydney Opera House last night.
A recent report by Deakin University on the current status of multiculturalism in Australia re-affirms that the general public support multiculturalism in Australia, with a good understanding and acceptance of multiculturalism as cultural diversity.
Local Doonside resident Mervat Sidra has been working to bring issues around health to multicultural Western Sydney.
Egyptian-born Mervat Sidra was inspired to help spread the word about a healthy lifestyle after joining the Get Healthy Coaching and Information Service. Losing five kilos in the first two months, she said the free telephone-based service was crucial to her health journey specifically her coach Josh. Josh is one of the countless qualified health professionals who provide free services to motivate, advise and support people in their healthy eating and physical activity targets.
Mervat said that weight loss was not her main goal but rather focusing on activity and food to help her address her stomach issues. Weight loss was seen as an added bonus.
“I just really wanted to better manage my pain and generally feel better.”
Now the 58-year-old is working during the Multicultural Health Week (September 4-10) to get other women from culturally and linguistically diverse backgrounds to take their health seriously.
The Western Sydney Local Health District’s Centre for Population Health deputy director Christine Newman said that in the first half of 2017, only around 7% of participants in the program reported speaking a language other than English at home.
“We want to see more CALD women take that important first step to improving their health for the long-term.”
Mervat Sidra’s is serving as an example for the rest of the CALD community, particularly women to prioritise their health by getting involved in programs such as the Get Healthy Coaching and Information Service.
Austrade’s 2017 Tourism Forecast has revealed the changing nature of Australia’s Tourism Market. The data has shown that alongside a general expansion of the industry, broad trends in the decline of traditional markets such as the UK and New Zealand in favour of Asian markets such as China and India will continue into the near future. These statistics raise questions over the cultural competency and readiness of Australian businesses to adapt to these changing conditions and demonstrates the fundamental importance of multicultural communication and engagement.
The forecast shows that by 2018, China will overtake New Zealand as the main country of origin for tourists as well as the largest source of revenue for tourism. Currently 1.3 million tourists from China visit Australia, and this number is expected to increase to 3.9 million by 2027 meaning that a quarter of all tourists will be from China by this time.
Tourism is an all-encompassing market which includes all the services that tourists interact with when they come to Australia. From obvious industries such as the hotel industry down to the transportation and retail industries, almost all businesses stand to benefit from improving their multicultural communication and engagement approaches.
Diversity doesn’t just come from overseas however. Australian society itself is becoming a more diverse and multicultural place and the benefits businesses stand to gain from improving their engagement with tourists is also true in relation to their ability to engage with Australia’s domestic multicultural markets.
Cultural Perspectives has been at the forefront of helping organisations expand their scope by reaching multicultural groups. Cultural Perspectives was able to set into action the Sydney Swans’ vision to engage and share Australia’s national game with the Sydney Chinese community. Cultural Perspectives coordinated an approach which centered on media engagement to bring exposure of the game to the community. The results were highly successful and established a strong relationship of ongoing contact and engagement between the Swans and representatives of the Chinese media.
Australia’s increasing multicultural diversity alongside the projected trend of Asian importance to the Australian Tourism Industry in the near future, means that cultural competency and multicultural engagement has never been more necessary for businesses to reach a diverse array of communities.